Privacy Policy

1. Commitment to Privacy

Sol e Flora values the privacy of its customers and is committed to protecting the personal data collected on its website, ensuring the responsible, secure, and transparent use of this information. This policy complies with the General Data Protection Law (LGPD) and applies to all users who access or make purchases on the www.soleflora.com.br website.

2. Data Collected

During browsing, registration, and purchase, we may collect:

  • Full name; CPF (Brazilian individual taxpayer ID);
  • Email address;
  • Phone number;
  • Full delivery address;
  • Payment data (processed exclusively by certified intermediaries, with encryption and PCI DSS certifications – international security standard; Sol e Flora does not access or store this data);
  • Browsing information (cookies, IP, approximate location).

3. Use of Data

The collected data may be used for:

  • Processing orders and shipping products;
  • Issuing invoices;
  • Customer communication (emails, WhatsApp, support);
  • Behavior analysis and improvement of website experience;
  • Fraud prevention and transaction security;
  • Compliance with legal and regulatory obligations;
  • Automated advertising campaigns (sending personalized emails, abandoned cart reminders, product recommendations based on browsing and purchase history).

4. Data Sharing

We may share data with third parties only when necessary, including:

  • Shipping companies (for delivery);
  • Payment gateways (such as Braspag / Cielo);
  • Analytics and marketing platforms (Google, Meta, Klaviyo);
  • Public authorities, in case of legal obligation or court order;
  • Under no circumstances does Sol e Flora sell or rent its customers' data.

5. Data Security and Storage

All information is stored on servers protected by encryption, firewalls, and updated security protocols. Payment data is processed by specialized companies, certified with the highest international security standards, without any retention in Sol e Flora's systems. Data is kept only for the time necessary to fulfill its purposes and legal obligations.

6. Data Subject Rights

The customer can, at any time, exercise their rights guaranteed by the General Data Protection Law (LGPD), including:

  • Confirmation of data processing;
  • Access to their data;
  • Correction of incomplete, inaccurate, or outdated data;
  • Deletion of data (except when there is a legal retention obligation);
  • Revocation of consent;
  • Portability request.

To exercise these rights, the customer must contact us at: privacidade@soleflora.com.br.

7. Use of Cookies

Sol e Flora uses cookies to personalize the user experience, perform browsing analysis, and improve website performance. The user can manage cookie collection directly in their browser settings.

8. Updates to this Policy

This Privacy Policy may be updated at any time, aiming for legal compliance or operational improvements. The latest version will always be available at www.soleflora.com.br/politica-de-privacidade. By continuing to use the website, the customer agrees to the current conditions.